> ## Documentation Index
> Fetch the complete documentation index at: https://devdocs.aiconnected.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Introduction

> Send one-to-many broadcast messages to your audience segments.

Broadcasts allow Personas to send a single message to an entire audience segment simultaneously. Use broadcasts for product announcements, newsletters, and campaign sends.

## Broadcast vs. transactional

|             | Broadcast           | Transactional  |
| ----------- | ------------------- | -------------- |
| Recipients  | Segment or list     | Individual     |
| Trigger     | Manual or scheduled | Workflow event |
| Unsubscribe | Required            | Optional       |