Document Information
| Field | Value |
|---|---|
| Code | BP-MKTRES-05 |
| Category | Market Research |
| Phase | Phase 3 — Market Intelligence |
| Priority | Critical |
| Status | Pending |
What This Document Covers
Structured summary of customer discovery conversations with 10–20 agency owners. Validates the core problem, tests the value proposition, and captures verbatim quotes for the business plan. Primary research — Bob must conduct these conversations.Source Materials
BP-MKTRES-08 (ICP Profile — complete first to define interview targets)
Feeds Into
Business Plan Sections 2.1, 2.2Content will be written as part of the aiConnected business plan production process. See the Writing Sequence for context on when this document is produced.