Fundamentals of business philosophy (Draft)

Documentation Index

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1. Different is better than better. Only is better than best.
   1. If we keep chasing what the competition does, we will always get results less than or equal to those of the competition.
   2. What is one big thing that we are doing that no one else in our category is?
   3. What makes our work impossible for competitors to easily replicate. Would our competitors claim that they also do what we do?
   4. What would the world miss is our business disappeared tomorrow?
   5. What am I willing to let my competitors have for themselves?
2. Our company exists to create value for our customers, and we must never reduce that value.
3. When supply goes up, demand goes down – how much of the supply do we control?

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1. Different is better than better. Only is better than best.

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2. We exist to create value for the customer, and that value can never be reduced.

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3. Revenue is a byproduct of innovation.