Broadcast vs. transactional
| Broadcast | Transactional | |
|---|---|---|
| Recipients | Segment or list | Individual |
| Trigger | Manual or scheduled | Workflow event |
| Unsubscribe | Required | Optional |
Broadcasts
Introduction
Send one-to-many broadcast messages to your audience segments.
Broadcasts allow Personas to send a single message to an entire audience segment simultaneously. Use broadcasts for product announcements, newsletters, and campaign sends.